Joo holds degrees in Fine Arts and Graphic Design from Cornell University and the Rhode Island School of Design. She began her career at a boutique graphic design firm, working on packaging, advertising, and marketing campaigns across a range of beauty and lifestyle clients. She later brought her creative expertise to her family’s bakery business, where she played a key role in shaping its branding and marketing strategy. After a period focused on family, Joohee is now pursuing new business ventures, combining her design background with a fresh, entrepreneurial perspective.