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Project Marketing

Designed to service the most ambitious and discerning developers in the world.

Developers

From boutique condominium projects to subdivisions, loft, and existing building conversions, to ground-up new developments and single mega-mansion projects, hundreds of developers across markets have already trusted their projects with the SPiRALNY brand and partnership.

As your partners, our priority is to add value to your project, brand it, position it, market it and successfully sell it out beyond expectations.
Once you engage our firm, we will provide the following services:

Data, Research & Pricing

Pricing and positioning your property in the marketplace is essential. Using proprietary, historical, and public data, we compile and consolidate analysis to guide competitive and strategic pricing on your property. Throughout the process, we will continue to provide you with ongoing feasibility studies and up-to-the-minute market research including pricing, demographics and cultural trends.
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Marcel Bellucci

Communication
& Public Relations

We believe strongly in editorial power. We also believe that for most buyers, the developer is as important as the project itself. Working with our press team, we will strategically engage media across all platforms to tell a compelling story about the unique opportunity of your project and your organization.
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Marcel Bellucci
Marcel Bellucci

Selecting A Team

With over 800 agents located in the key markets of the world, we have an expansive range of talent and skills available. Senior management will work with you to identify and select the right sales and marketing team to represent the project, and you as a developer in the market place. The sales team along with our creative team, will work and drive the design process with your architect, engineers, and designers, including layouts, floor plans, amenities and more.
Meet Our Team

Merchandising & Staging

SPiRALNY International is a proud partner of Churchill Corporate Service, one of the nation’s largest corporate housing, staging, and furniture rental companies in the country. Our unique relationship affords us open, immediate and ongoing advantages. This includes the highest level of design and staging for sales offices and model units in the projects we service and a unique and profitable cost structure available only through our partnership.

Merchandising and positioning is an expertise and an art form. We will produce video tours and distribute them on viable sites, and create marketing print collateral, brochures, postcards, and show sheets of the highest quality.

Marcel Bellucci

Photography

We will use a preeminent photographer who will create the images for the property ad campaigns. Our photographers are experts in understanding marketing principles and brand priorities, showcasing a lifestyle, creating a mood, evoking emotion, and telling a story in the images.

“We prepare your properties for the market with exemplary resources and image campaigns.”

Marcel Bellucci
Marcel Bellucci

3D Renderings

We will provide professional lifestyle photography, videos, and aerial drone footage that will maximize the image and brand of the property.

Our Team Develops

  • Exteriors
  • Interiors
  • Scale
  • Models
  • Cut Throughs
  • Photomontage
  • Animation

Videography

Professional video is one of the leading tools needed to create exposure and sell homes in the high-end luxury market. SPiRALNY will provide professional video, aerial/drone work that will implement themes to create an accurate image of this property and lifestyle this home provides for the buyer.

Capital Contribution

Depending on the vision and the project, we can invest or help syndicate the capital contribution through our asset management divisions. We will then become your partner as well as the marketers for the project, enhancing the capacity for all to achieve their financial goals.

Finance

Relationships with the right banks ensure affordable financing of the project and sale of each unit. Bringing this benefit to a project can ensure every buyer will be able to close, and in some cases, lock in rates for a year upfront or as needed.

From Offering Plan To Final Closing

Pricing and positioning your property in the marketplace is essential. Using proprietary, historical, and public data, we compile and consolidate analysis to guide competitive and strategic pricing on your property. Throughout the process, we will continue to provide you with ongoing feasibility studies and up-to-the-minute market research including pricing, demographics and cultural trends.

Learn How We Can Help You Achieve Your Marketing Goals